nope

Integrated Marketing Campaign

Develop an integrated marketing campaign for Jordan Peele's "NOPE" that builds anticipation for the film while honoring its abstract, unsettling tone and appealing to fans of horror/sci-fi and Jordan Peele's work.

Challenge

strategy

Phased rollout campaign designed to spark curiosity and maintain top-of-mind awareness leading up to release.

Strategic collaborations connecting audiences to key film elements through collectibles and experiential content.

Brand Partnerships

Custom Content

Outcome

This campaign leverages intrigue over exposition to market a high-concept film, building sustained anticipation through a phased strategy that mirrors the film's mysterious tone. Strategic brand partnerships extend the narrative beyond traditional advertising, while limited-edition collectible content rewards fan engagement and creates value beyond opening weekend. The approach demonstrates how thoughtful marketing can amplify a film's core themes rather than dilute them—balancing Universal Pictures' commercial objectives with Jordan Peele's distinctive artistic vision.