Brand Identity Redesign

Rebrand | B2B Industrial | Real Client Work

AFRIYACH QUARRY

Challenge

Afriyach Quarry struggled to compete for high-value contracts due to their brand presentation not reflecting their operational excellence and market ambitions. Inconsistent visual identity, outdated marketing materials, and lack of strategic positioning undermined credibility with major construction firms and procurement officers in Ghana's booming infrastructure sector.

Objective

Rebrand Afriyach as Ghana's premier stone aggregate supplier - modern, trustworthy, and competitive.

Solution

Comprehensive brand identity redesign positioning Afriyach as a professional, reliable partner for Ghana's construction industry.

Approach

  • Modern visual identity reflecting quality and operational scale

  • Distinct materials for client sales vs. investor communications

  • Professional B2B collateral for tenders and proposals

  • Cohesive brand system across all touchpoints

Logo Design

Transformed brand identity from amateur to professional

Old Logo

New Logo

Design Rationale

Circular logo with geometric stone aggregate pattern symbolizing core product. Industrial equipment silhouettes communicate scale and capability. Black and white execution ensures versatility while maintaining professional, timeless aesthetic appropriate for B2B industrial sector.

Brand Systems

Presentations

Created distinct pitch materials for different audiences

Client Pitch Deck (7 slides)

Sales-focused presentation for construction firms and government contractors

Investor Pitch Deck (12 slides)

Comprehensive presentation showcasing market opportunity, operations, and growth strategy

Professional materials for B2B sales and operations

Marketing Collateral

Brochure

Leave-behind for sales meetings and tender submissions

Business Cards

Professional networking materials for leadership team

Physical Branding

Brand applications for operational visibility

UNIFORMS

Worker uniforms establishing professional, cohesive brand presence on-site

Outcome

Rebrand elevated Afriyach's market positioning from small local supplier to professional, growth-oriented aggregate company capable of competing for major infrastructure contracts.

Impact

  • Professional brand identity suitable for high-value contract procurement

  • Distinct communications for client sales vs. investor relations

  • Scalable visual system across all business touchpoints

  • Market perception now matches operational capabilities

Next

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